Business Strategy

We provide strategic consulting service to resolve management issues in terms of strategic degrees of freedom.

New Business Building | Growth Strategy | Go-to-Market Strategy | Business Portfolio Management | Cost Reduction | Turnaround | BDD

Design | Branding | Marketing

We design and conduct an end-to-end research to deliver consumer insights for a product, service and its communication.

Target Needs Study | Customer Journey Study | Usability Test | Design Research | Awareness and Behavior Study | Product Acceptance Test | Technology Acceptance Test | Price Acceptance Test | Concept Acceptence Test | Commercial Film Acceptence Test


We conduct competitor intelligence and expert interview for both B2B and B2C marketing.
As a service that cuts out a part of business strategy development, we provide

Competitor Intelligence | Expart Interviews | Mystery Shopper | Cold Call


Branding Communication
Concept Acceptance Test for Affluent Customers

Branding Communication
Concept Acceptance Test for Affluent Customers

Heated Tobacco
Rebranding of Tobacco Brand

Go-To-Market Strategy
Heated Tobacco
Roll-Out of New Product in Japan