Consulting
Business Strategy
We provide strategic consulting service to resolve management issues in terms of strategic degrees of freedom.
New Business Building | Growth Strategy | Go-to-Market Strategy | Business Portfolio Management | Cost Reduction | Turnaround | BDD
Design | Branding | Marketing
We design and conduct an end-to-end research to deliver consumer insights for a product, service and its communication.
Target Needs Study | Customer Journey Study | Usability Test | Design Research | Awareness and Behavior Study | Product Acceptance Test | Technology Acceptance Test | Price Acceptance Test | Concept Acceptence Test | Commercial Film Acceptence Test
Intelligence
We conduct competitor intelligence and expert interview for both B2B and B2C marketing.
As a service that cuts out a part of business strategy development, we provide
Competitor Intelligence | Expart Interviews | Mystery Shopper | Cold Call
Marketing Research
We provide an end-to-end qual and quant research from planning, design, fieldwork and analysis to reporting.
We can handle both online and offline interview.
Qual
In-Depth Interviews (IDI) | Focus Group Interview (FGI) | Workshop | Home Visit | HUT | MROC | Store Visit | Ethnography
Quant
Online questionnaires | CLT | HUT| Gang Surveys | CATI | CAPI | PAPI | MROC
Recruiting
Snowball Sampling
Weiden Haus has maintained a unique network of contacts in Japan for more than 30 years, which enables us to sample high study-targets.
HNWI | Celebrities | Models | Field-workers | Kids | Teenagers | People not interested in joining research | People with a high sense of beauty | People with high verbalization of their thought
SNS Recruiting
By sampling people who actively share information about their hobbies and activities on social media, we can conduct an interview with cutting-edge targets one-step ahead of the mass
Influencers | YouTubers | Writers | Extremers | Geeks
Community Management
We organize a research community with people with its IR low on online research but in continuously demanded as study targets. We can operate the community requested by the client. We organize monthly meetings, ad-hoc interviews and recreational events.
HAKUHODO Youth Laboratory (Marketing Research Offline Community) | JK Trend Club (High school girls community) | University students | High-end 20s
Casting
We also help finding people for other purposes apart from research, such as using interview scenes as promotional content and casting ordinary people in commercials.
Outsourcing
We support realization of operational excellence in the marketing domain.
Operational Cost Optimization | Cold Call | Staffing | Prototype Delivery | Prototype Procurement | Venue Arrangement
